MJF calls on all youth to express themselves as the first round of competitions begin.

TORONTO, Sept. 24 /CNW/ - Mobile Jam Fest (MJF),
http://mobilejamfest.com, the world's largest youth creativity festival, is also pleased to announce the signing of a major sponsorship deal with CoverGirl, the No.1 Mass Cosmetics Brand in Canada(*).

MJF is a democratic, user-generated, platform that challenges youth (age 14-29) from around the world to creatively express themselves - however, wherever and whenever possible - through a series of creativity competitions (every 8 weeks). Youth are encouraged to create and upload dynamic projects, using any capture device, in the areas of Film, Music, Fashion, Photography, Machinima and the Millennium Development Goals.

MJF has begun it's first competition in each of its six creative categories and is calling on youth from around the world to visit www.mobilejamfest.com to get involved and express themselves. The winner of each category competition will receive $500 in tuition, $500 towards a social project, or an Xbox 360 Entertainment console. Entries for competition number one are due by November 1, 2007.

For more information on MJF or on how to become involved go to
http://www.mobilejamfest.com.

For more information on Cover Girl, go to http://www.covergirl.ca

(*) Based on AC Nielson Volume share data P12M ending August 25, 2007

For further information: MJF Contact: Paul Tyler at pt@goldfenixcom.ca;
Cover Girl Contact: Tala Arous at arous.t@pg.com